Job Description

Sales Manager – Consumer Goods Sales & Market Growth

Job Overview

Bralirwa Brewery is seeking an experienced and ambitious Sales Manager to lead commercial sales operations in Kigali, Rwanda. This role is ideal for professionals with strong expertise in sales strategy, business development, distributor management, market expansion, and customer relationship management within the consumer goods sector.

The successful candidate will be responsible for driving revenue growth, expanding market share, managing key customer relationships, and leading a high-performing sales team across assigned territories.

Professionals searching for Sales Manager jobs in Rwanda, consumer goods jobs in Kigali, and sales leadership careers in Rwanda will find this opportunity highly rewarding.

Company Information

Company: Bralirwa Brewery
Industry: Consumer Goods
Sector: Brewing & Beverage Manufacturing
Founded: 1957
Location: Kigali, Rwanda
Business: Brewery and Beverage Production

Position Details

Job Title: Sales Manager
Employment Type: Full-Time
Location: Kigali, Rwanda
Department: Sales & Commercial Operations
Reporting To: Commercial Director

Candidates looking for jobs in Rwanda, sales jobs in Kigali, and business development careers in Rwanda are encouraged to apply.

Key Responsibilities

• Develop and execute sales strategies to achieve revenue and growth objectives.
• Lead and mentor sales representatives and territory teams.
• Manage distributor and retailer relationships across assigned regions.
• Identify new business opportunities and market expansion initiatives.
• Monitor competitor activities and consumer market trends.
• Prepare sales forecasts, reports, and performance analyses.
• Drive customer acquisition and retention programs.
• Ensure achievement of monthly, quarterly, and annual sales targets.
• Coordinate promotional campaigns and brand visibility initiatives.
• Negotiate commercial agreements with key accounts.
• Monitor product availability and distribution effectiveness.
• Collaborate with marketing and supply chain departments.
• Conduct market research to identify emerging opportunities.
• Improve customer satisfaction and service standards.
• Implement sales process improvement initiatives.

Professionals interested in Sales Manager jobs in Kigali and commercial manager jobs in Rwanda will find excellent career development opportunities in this role.

Educational Requirements

Required Qualification

• Bachelor of Business Administration (BBA) or related business qualification.

Preferred Qualifications

• Professional certifications in Sales Management, Marketing, Business Development, or Customer Relationship Management.
• FMCG industry knowledge will be considered an advantage.

Candidates seeking BBA jobs in Rwanda and management jobs in Kigali are encouraged to apply.

Experience Requirements

• 3–5 years of experience in sales, business development, account management, or commercial operations.
• Previous experience managing sales teams is preferred.
• Experience within consumer goods, FMCG, beverage, or retail sectors is advantageous.

Applicants searching for sales management jobs in Rwanda, FMCG jobs in Kigali, and business development jobs in Rwanda are highly encouraged to apply.

Essential Skills

• Sales Leadership
• Business Development
• Key Account Management
• Customer Relationship Management
• Revenue Growth Planning
• Market Analysis
• Territory Management
• Distributor Management
• Sales Forecasting
• Negotiation Skills
• Commercial Strategy
• Team Leadership
• Performance Management
• Communication Skills
• Strategic Planning

Professionals exploring consumer goods careers in Rwanda, regional sales manager jobs, and sales executive leadership roles will find this position aligned with their expertise.

Salary & Benefits

Estimated Monthly Salary

• RWF 1,800,000 – RWF 3,500,000 per month

Benefits Package

• Performance-based bonus structure
• Medical insurance coverage
• Annual leave entitlement
• Company-supported training programs
• Professional certification assistance
• Retirement and pension benefits
• Employee wellness initiatives
• Career advancement opportunities

For additional employment opportunities and career insights, candidates may explore sales jobs in Rwanda

Training & Professional Development

Selected candidates may receive specialized training in:

• Advanced Sales Management
• Commercial Leadership
• Customer Experience Excellence
• Business Growth Strategies
• Distributor Relationship Management
• Market Expansion Planning
• Revenue Optimization Techniques
• Leadership Development Programs

Professionals pursuing sales careers in East Africa and commercial management jobs in Rwanda may also benefit from resources available through sales jobs in Ghana

Work Environment

• Fast-paced commercial environment
• Performance-driven sales culture
• Collaborative cross-functional teams
• Opportunities to manage major customer accounts
• Exposure to leading consumer goods and beverage markets

Job seekers interested in full-time jobs in Rwanda, corporate jobs in Kigali, sales vacancies in Rwanda, and consumer goods careers in Kigali will appreciate the growth opportunities available in this role.

Career Growth Opportunities

Successful candidates may progress into positions such as:

• Senior Sales Manager
• Regional Sales Manager
• Commercial Manager
• Business Development Director
• National Sales Manager
• Head of Sales
• Commercial Director

Professionals interested in senior sales jobs in Rwanda, commercial leadership careers, and executive sales management positions will find strong long-term advancement opportunities.

For broader regional employment opportunities and professional development resources, candidates may also visit sales jobs in Botswana

Application Requirements

Interested applicants should submit:

• Updated CV/Resume
• BBA Degree Certificate
• Academic Transcripts
• Experience Certificates
• Professional Certifications (if applicable)
• Professional References

Applications will be reviewed on an ongoing basis. Shortlisted candidates may be invited for interviews, sales assessments, and management evaluations.

Job Summary

Company: Bralirwa Brewery
Position: Sales Manager
Location: Kigali, Rwanda
Industry: Consumer Goods – Brewing & Beverage Manufacturing
Education: Bachelor of Business Administration (BBA)
Experience: 3–5 Years
Employment Type: Full-Time