Marketing & Communications Officer Job Rwanda

Company: Dove International Montessori School
Location: Kigali, Rwanda
Industry: Education / Marketing / Communications / PR
Job Type: Full-Time
Salary: Competitive (Based on Experience)

Job Overview

Dove International Montessori School is seeking a creative and strategic Marketing & Communications Officer to manage branding, digital communication, and school marketing initiatives. This role focuses on strengthening the school’s visibility across digital platforms, admissions campaigns, and community engagement activities.

This opportunity is ideal for professionals searching for marketing jobs, communications officer roles, PR jobs, digital marketing careers, social media manager jobs, content creator positions, school marketing jobs, education sector marketing roles, branding jobs, and advertising jobs in Rwanda.

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Job Purpose

The role is responsible for developing and executing the school’s marketing strategy, communications plan, branding activities, and digital engagement campaigns to support student admissions, community engagement, and institutional visibility.

Key Responsibilities

Marketing Strategy & Planning

• Develop and implement annual marketing and communications plans aligned with school goals.
• Support student enrollment and admissions marketing campaigns.
• Plan promotional activities for school growth and visibility.

Digital Marketing & Social Media

• Manage social media platforms (Instagram, Facebook, LinkedIn, etc.).
• Create engaging, branded content for digital channels.
• Track analytics and improve engagement performance.
• Maintain consistent online presence and storytelling.

Content Creation & Branding

• Produce brochures, newsletters, prospectuses, and digital content.
• Write compelling copy for parents, students, and stakeholders.
• Ensure brand consistency across all communication materials.
• Maintain updated and SEO-friendly website content.

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Events & Public Relations

• Support school events, open days, graduations, and community programs.
• Manage press releases and media communication.
• Build relationships with media partners and stakeholders.
• Coordinate photography and video coverage for school events.

Analytics & Reporting

• Track marketing performance using digital tools.
• Prepare reports and insights for management.
• Recommend improvements based on data analysis.

Educational Requirements

Applicants must have:

• Bachelor’s Degree in:
  • Marketing
  • Communications
  • Public Relations
  • Journalism
  • Or related field

Additional Certifications (Advantage)

• Digital Marketing Certification
• SEO & Content Marketing Training
• Social Media Management Certification
• Graphic Design Tools (Canva, Adobe Suite)

Experience Requirements

• Minimum 2–4 years of experience in:
  • Marketing
  • Communications
  • PR or digital media
• Experience in education sector or international schools is an advantage.
• Experience in content creation and social media management required.

Required Skills

Technical Skills

• Social media management tools
• Content management systems (CMS)
• Canva or Adobe Creative Suite
• Email marketing tools (Mailchimp, etc.)
• Basic SEO and digital advertising knowledge

Creative & Communication Skills

• Strong copywriting and storytelling ability
• Ability to create engaging campaigns
• Photography and video editing (advantage)
• Branding and visual communication skills

Professional Skills

• Strong project management abilities
• Excellent organizational skills
• Ability to manage multiple deadlines
• Strong collaboration with leadership teams

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Salary and Benefits

• Competitive salary (based on experience)
• Health and medical insurance
• Professional development opportunities
• International school working environment
• Collaborative and multicultural workplace

Training & Development

Employees may receive training in:

• Advanced digital marketing strategies
• School branding and communications
• Social media analytics and SEO
• Content creation and campaign planning
• Education sector marketing strategies

Application Process

Interested candidates should submit:

• CV
• Cover letter outlining experience and vision
• Two professional references
• Portfolio or sample work (recommended)

Deadline: 6 Jan 2027

Why Join This Role?

This position offers a unique opportunity to shape the brand identity of an international Montessori and IB World School, working closely with educators and leadership to create impactful storytelling, admissions growth, and meaningful community engagement.