Digital Content Strategist Job Vacancy in Gatsibo, Rwanda – Media & Entertainment

Job Description

Position: Digital Content Strategist

Company: BBC Media Action

Location: Gatsibo, Rwanda

Experience: 3-5 years

Education: Bachelor’s degree in Communications, Marketing, Journalism or related field

Employment Type: Full-time

Industry: Media & Entertainment

Department: Content & Digital Strategy

Salary: SSP 800,000 – 1,200,000 per month

Vacancies:1

Company Overview

BBC Media Action is the international development charity arm of the world‑renowned British Broadcasting Corporation. Operating in over 30 countries, the organization leverages the power of media and communication to inspire positive social change. In Rwanda, BBC Media Action collaborates with local broadcasters, community radio stations, and digital platforms to deliver content that promotes health, education, governance, and economic empowerment. The Gatsibo office serves as a regional hub for innovative storytelling, audience research, and capacity‑building initiatives that align with national development goals. As a trusted partner of the Rwandan government and civil society, BBC Media Action offers a dynamic environment where creativity meets impact, making it a premier destination for professionals seeking meaningful careers in the Media & Entertainment sector.

Job Overview

The Digital Content Strategist will lead the design, execution, and optimization of multi‑platform digital campaigns that advance BBC Media Action’s mission in Rwanda. Reporting to the Head of Content & Digital Strategy, the role involves close collaboration with program managers, producers, data analysts, and external partners to ensure that all digital assets are audience‑centric, culturally resonant, and measurable. This position is pivotal for enhancing the organization’s online presence, increasing engagement across social media channels, and driving traffic to the main website BBC Media Action. The successful candidate will play a key role in shaping Rwanda Jobs narratives, positioning the organization as an employer of choice, and contributing to broader Career Opportunities in Rwanda through compelling storytelling and data‑driven insights.

Key Responsibilities

• Develop and implement comprehensive digital content strategies that align with program objectives and target audience needs.
• Produce, edit, and publish high‑quality multimedia content—including articles, videos, infographics, and podcasts—for web, social media, and mobile platforms.
• Conduct audience research and analytics to inform content planning, optimize performance, and report on key metrics such as reach, engagement, and conversion.
• Collaborate with program teams to translate complex development topics into accessible, engaging digital narratives.
• Manage editorial calendars, ensuring timely delivery of content across all channels.
• Oversee SEO best practices to improve organic visibility for Rwanda Jobs, Jobs in Rwanda, and related search terms.
• Coordinate with external agencies, freelancers, and local media partners to amplify campaign reach.
• Maintain brand consistency and uphold editorial standards in line with BBC Media Action’s guidelines.

Required Skills

• Strong storytelling ability with a proven track record of creating digital content for diverse audiences.
• Proficiency in content management systems (CMS), social media management tools, and basic HTML.
• Advanced knowledge of SEO, Google Analytics, and data‑driven content optimization.
• Excellent written and verbal communication skills in English and Kinyarwanda; French is a plus.
• Creative thinking, problem‑solving aptitude, and ability to work under tight deadlines.
• Experience with video editing software (e.g., Adobe Premiere, Final Cut Pro) and graphic design tools (e.g., Canva, Adobe Photoshop).

Education

A Bachelor’s degree in Communications, Marketing, Journalism, Media Studies, or a related field is required. Candidates with additional certifications in digital marketing, SEO, or multimedia production are highly regarded.

Experience

Applicants should have 3‑5 years of professional experience in digital content creation, social media management, or online journalism, preferably within the development or non‑profit sector. Experience working in Rwanda or East Africa and familiarity with local media landscapes will be considered an advantage.

Salary

The position offers a competitive salary ranging from SSP 800,000 to SSP 1,200,000 per month, commensurate with experience and qualifications. Salary reviews are conducted annually based on performance and market benchmarks.

Benefits

• Health insurance coverage for employee and dependents.
• Generous paid leave, including annual, sick, and maternity/paternity leave.
• Professional development budget for training, conferences, and certifications.
• Flexible working arrangements and remote work options.
• Employee assistance program and wellness initiatives.

Training

• Onboarding program covering BBC Media Action’s mission, values, and operational processes.
• Continuous learning opportunities in digital storytelling, data analytics, and emerging media technologies.
• Mentorship from senior content strategists and access to a global network of media professionals.

Working Environment

BBC Media Action provides a collaborative, inclusive, and innovative workplace where creativity is encouraged and impact is measured. The Gatsibo office features modern workspaces, high‑speed internet, and a supportive team culture that values diversity, equity, and professional growth. Employees are empowered to experiment with new formats, share ideas openly, and contribute to projects that have tangible benefits for communities across Rwanda.

Application Process

Interested candidates should submit an online application through the BBC Media Action careers portal, attaching a tailored CV and a cover letter that highlights relevant experience and motivation for the role. Applications will be reviewed on a rolling basis, and shortlisted candidates will be invited to complete a digital assessment followed by virtual interviews.

Equal Opportunity Statement

BBC Media Action is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees. All qualified applicants will receive consideration for employment without regard to race, colour, religion, gender, gender identity, sexual orientation, national origin, disability, or veteran status.