Destination Marketing Specialist Job Vacancy in Rulindo, Rwanda – Tourism & Hospitality

Job Description

Position: Destination Marketing Specialist

Company: Rwanda Tourism Board

Location: Rulindo, Rwanda

Experience: 3-5 years

Education: Bachelor’s degree in Marketing, Tourism, Business Administration or related field

Employment Type: Full-time

Industry: Tourism & Hospitality

Department: Marketing

Salary: 800,000 – 1,200,000 SSP per month

Vacancies:1

Company Overview

The Rwanda Tourism Board (RTB) is the national authority responsible for promoting Rwanda as a premier travel destination. With a mandate to develop sustainable tourism, RTB collaborates with local communities, private sector partners, and international stakeholders to showcase Rwanda’s natural beauty, cultural heritage, and innovative hospitality experiences. As a leading organization in the Tourism & Hospitality sector, RTB offers dynamic career pathways for professionals eager to contribute to Rwanda’s economic growth and global brand. This role supports the Board’s strategic objectives and aligns with the country’s Vision 2050 for inclusive development.

Job Overview

The Destination Marketing Specialist will design and execute targeted marketing campaigns that attract international and domestic travelers to Rwanda’s unique attractions. Working closely with the Marketing team, the specialist will analyze market trends, develop compelling content, and manage digital platforms to increase visibility and visitor numbers. This position plays a pivotal role in positioning Rwanda as a top choice for eco‑tourism, adventure travel, and cultural experiences, directly contributing to the nation’s tourism revenue and employment goals. For more information about RTB, visit Rwanda Tourism Board.

Key Responsibilities

• Develop and implement integrated marketing strategies for key destinations across Rwanda.
• Conduct market research to identify emerging travel trends and competitor activities.
• Create engaging multimedia content, including articles, videos, and social media posts, optimized for SEO.
• Manage relationships with travel agencies, tour operators, and media partners to amplify campaign reach.
• Monitor campaign performance using analytics tools and adjust tactics to maximize ROI.
• Collaborate with the product development team to align marketing messages with new tourism offerings.
• Represent RTB at international tourism fairs and networking events.

Required Skills

• Strong understanding of digital marketing, SEO, and social media management.
• Excellent written and verbal communication skills in English and Kinyarwanda.
• Proficiency in analytics platforms such as Google Analytics and social media insights.
• Creative storytelling ability with a focus on tourism narratives.
• Project management expertise and ability to meet tight deadlines.
• Team player with strong interpersonal skills for stakeholder engagement.

Education

A Bachelor’s degree in Marketing, Tourism Management, Business Administration, Communications, or a related field is required. Relevant certifications in digital marketing or tourism promotion are advantageous.

Experience

Applicants should have 3‑5 years of proven experience in destination marketing, travel promotion, or a similar role within the tourism or hospitality industry. Experience working with international markets and familiarity with Rwanda’s tourism assets will be highly valued.

Salary

The position offers a competitive salary range of 800,000 to 1,200,000 SSP per month, commensurate with experience and qualifications. Performance‑based incentives and annual bonuses are part of the compensation package.

Benefits

• Health insurance coverage for employee and dependents.
• Paid annual leave and public holidays.
• Professional development and training opportunities.
• Employee travel discounts to Rwanda’s national parks and heritage sites.
• Retirement savings plan.

Training

• Onboarding program covering RTB’s mission, values, and operational processes.
• Continuous learning workshops on digital marketing trends and tourism analytics.
• Mentorship from senior marketing leaders within the organization.

Working Environment

RTB offers a collaborative, inclusive, and innovative workplace located in the heart of Rulindo’s vibrant community. Employees enjoy a modern office equipped with the latest technology, flexible working arrangements, and a culture that encourages creativity and sustainability.

Application Process

Interested candidates should submit their updated CV and a cover letter outlining their relevant experience through the online portal on the RTB website. Applications will be reviewed on a rolling basis, and shortlisted candidates will be contacted for interviews.

Equal Opportunity Statement

Rwanda Tourism Board is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees, regardless of gender, ethnicity, disability, or background. Join us in shaping the future of tourism in Rwanda.