Digital Marketing Manager Job Vacancy in Gisenyi, Rwanda – Marketing & Advertising

Job Description

Position: Digital Marketing Manager

Company: Coca-Cola Beverages Africa Rwanda

Location: Gisenyi, Rwanda

Experience: Minimum 5 years of digital marketing experience

Education: Bachelor’s degree in Marketing, Communications or related field

Employment Type: Full-time

Industry: Marketing & Advertising

Department: Marketing

Salary: SSP 1,200,000 – 1,800,000 per month

Vacancies:1

Company Overview

Coca-Cola Beverages Africa Rwanda is a leading multinational beverage company with a strong presence across the African continent. Operating in Rwanda for over two decades, the company has built a reputation for delivering world‑class products, fostering community development, and promoting sustainable business practices. As part of its commitment to growth and innovation, Coca-Cola Rwanda continuously seeks top talent to drive its brand forward. This role offers a unique opportunity to join a dynamic team that values creativity, data‑driven decision making, and a passion for connecting with consumers. By working here, you become part of a global network that supports local economies, creates jobs, and contributes to Rwanda’s vibrant market. The company’s focus on digital transformation makes it an ideal environment for professionals eager to shape the future of marketing in Rwanda. Whether you are looking for career advancement, exposure to international best practices, or a chance to make a tangible impact on Rwanda Jobs, this position aligns with your aspirations.

Job Overview

The Digital Marketing Manager will lead the development and execution of integrated online campaigns that enhance brand visibility, drive consumer engagement, and increase sales across Rwanda. Reporting to the Head of Marketing, you will collaborate with cross‑functional teams, including product, sales, and creative, to ensure cohesive messaging and optimal ROI. Your strategic insight will guide the use of social media, search engine marketing, email automation, and emerging digital platforms. The role also involves analyzing performance metrics, optimizing spend, and presenting actionable insights to senior leadership. As part of Coca‑Cola’s commitment to digital excellence, you will have access to cutting‑edge tools and a supportive environment that encourages innovation. For more information about the company’s vision and culture, visit the official careers page here.

Key Responsibilities

• Develop and implement comprehensive digital marketing strategies aligned with business objectives.
• Manage paid media campaigns across Google Ads, Facebook, Instagram, and emerging platforms.
• Oversee content creation, SEO optimization, and social media calendar to ensure consistent brand voice.
• Analyze campaign performance using analytics tools, generate reports, and recommend optimization tactics.
• Collaborate with product and sales teams to launch new product initiatives and promotional events.
• Maintain budget oversight, ensuring efficient allocation of SSP resources.
• Stay abreast of digital trends, competitor activities, and consumer behavior in Rwanda.
• Lead a small team of digital specialists, providing mentorship and performance feedback.

Required Skills

• Proficiency in Google Analytics, Google Tag Manager, and social media management tools.
• Strong copywriting and storytelling abilities tailored to the Rwandan market.
• Data‑driven mindset with expertise in A/B testing and conversion rate optimization.
• Excellent project management skills and ability to meet tight deadlines.
• Creative problem‑solving and ability to adapt strategies based on real‑time insights.
• Fluency in English and Kinyarwanda; French is a plus.

Education

A bachelor’s degree in Marketing, Communications, Business Administration, or a related discipline is required. Advanced certifications in digital marketing (e.g., Google Ads, HubSpot, Facebook Blueprint) are highly desirable.

Experience

At least five years of hands‑on experience managing digital campaigns for consumer brands, preferably within the FMCG sector. Demonstrated success in increasing brand awareness and driving measurable sales growth in Rwanda or similar markets is essential.

Salary

The position offers a competitive salary range of SSP 1,200,000 to 1,800,000 per month, commensurate with experience and qualifications. Performance‑based bonuses and incentives are also part of the compensation package.

Benefits

• Health insurance covering employee and dependents.
• Retirement savings plan with company matching.
• Paid annual leave and public holidays.
• Employee discount on Coca‑Cola products.
• Flexible working arrangements and remote work options.

Training

• Access to continuous learning platforms and industry conferences.
• In‑house workshops on advanced analytics, content creation, and emerging digital tools.
• Mentorship program with senior marketing leaders.

Working Environment

Coca‑Cola Rwanda offers a collaborative, inclusive, and fast‑paced workplace where ideas are encouraged and results are celebrated. The office in Gisenyi features modern facilities, open‑plan workspaces, and a culture that promotes work‑life balance. Employees benefit from a supportive leadership team that values diversity and encourages professional growth.

Application Process

Interested candidates should submit their updated resume and a cover letter outlining relevant experience through the online application portal. Applications will be reviewed on a rolling basis, and shortlisted candidates will be invited for a virtual interview followed by an on‑site assessment.

Equal Opportunity Statement

Coca‑Cola Beverages Africa Rwanda is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees, regardless of gender, race, religion, or sexual orientation. All qualified applicants will receive consideration for employment without discrimination.