Digital Marketing Analyst Job Vacancy in Kigali, Rwanda – Telecommunications

Job Description

Position: Digital Marketing Analyst

Company: MTN Rwanda

Location: Kigali, Rwanda

Experience: 2-4 years

Education: Bachelor’s degree in Marketing, Communications, or related field

Employment Type: Full-time

Industry: Telecommunications

Department: Marketing & Communications

Salary: RWF 800,000 – 1,200,000 per month

Vacancies: 1

Company Overview

MTN Rwanda, a subsidiary of the pan‑African telecommunications giant MTN Group, has been delivering innovative mobile and data services across Rwanda since 1998. With a commitment to digital inclusion, the company connects millions of Rwandans to the global economy, supporting both consumer and enterprise customers. Recognised for its robust network, community initiatives, and investment in local talent, MTN Rwanda continues to drive Rwanda’s digital transformation agenda. As a leading employer, MTN Rwanda offers career pathways that empower employees to grow within a dynamic, technology‑focused environment.

Job Overview

The Digital Marketing Analyst will play a pivotal role in shaping MTN Rwanda’s online presence and driving customer acquisition through data‑driven campaigns. Reporting to the Marketing Manager, the analyst will design, execute, and optimise digital marketing strategies across social media, search engines, email, and display networks. This position offers a unique opportunity to contribute to a leading telecom brand while gaining exposure to cutting‑edge marketing technologies. For more information about MTN Rwanda’s career culture, visit our main portal at https://rwandajobsearch.com.

Key Responsibilities

• Develop and implement SEO‑friendly content strategies to increase organic traffic.
• Manage paid media campaigns on Google Ads, Facebook, and emerging platforms, ensuring ROI targets are met.
• Analyse campaign performance using Google Analytics, Tableau, and internal dashboards, providing actionable insights.
• Collaborate with creative teams to produce engaging multimedia assets aligned with brand guidelines.
• Monitor competitor activities and market trends to recommend optimisation tactics.
• Prepare weekly and monthly performance reports for senior leadership.

Required Skills

• Proficiency in SEO, SEM, and social media advertising tools.
• Strong analytical mindset with experience in data visualisation.
• Excellent written and verbal communication in English and Kinyarwanda.
• Ability to work cross‑functionally in a fast‑paced environment.
• Knowledge of telecom industry trends is a plus.

Education

A Bachelor’s degree in Marketing, Communications, Business Administration, or a related discipline is required. Candidates with certifications in Google Analytics, Google Ads, or HubSpot are highly regarded.

Experience

2‑4 years of hands‑on experience in digital marketing, preferably within the telecommunications or technology sector, demonstrating a track record of successful campaign management.

Salary

The role offers a competitive monthly salary ranging from RWF 800,000 to 1,200,000, commensurate with experience and qualifications. Performance‑based bonuses and incentives are also part of the compensation package.

Benefits

• Comprehensive health insurance covering employee and dependents.
• Retirement savings plan with employer contributions.
• Annual leave of 24 days plus public holidays.
• Employee discount on MTN services and devices.
• Access to continuous learning platforms and professional development funds.

Training

• Onboarding programme covering MTN’s brand, systems, and compliance.
• Monthly workshops on advanced analytics, SEO trends, and digital advertising.
• Mentorship pairing with senior marketing leaders.

Working Environment

Based at MTN’s modern Kigali headquarters, the analyst will enjoy a collaborative open‑plan office equipped with high‑speed internet, meeting rooms, and a dedicated creative lab. Flexible working arrangements, including remote work options, support work‑life balance.

Application Process

Interested candidates should submit their application through the MTN Careers portal. Ensure your CV highlights relevant digital marketing achievements and includes links to any portfolio or campaign case studies. Applications will be reviewed on a rolling basis, and shortlisted candidates will be invited for a virtual interview.

Equal Opportunity Statement

MTN Rwanda is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees, regardless of gender, ethnicity, disability, or background.

For regional job seekers, explore opportunities in neighbouring markets at https://www.namibiajobsearch.com/.