christella uwase
About Candidate
Versatile communications and media professional with 4.5+ years of experience spanning strategic
communications, multimedia production, visual content creation, and community health engagement across
Rwanda and East Africa. BBC-trained in editorial accuracy, visual storytelling, and field production. Equally skilled
in producing high-quality creative media assets and developing trust-based institutional communications for
diverse audiences. Native Kinyarwanda speaker with expert English and intermediate French bringing both the
technical range and the cultural fluency that Irembo’s Rwanda-focused mission requires.
Location
Education
Broadcast Production · Multimedia Storytelling · Photography & Videography · Digital Journalism · Public Relations & Strategic Communication · Social Media & Digital Marketing · Advertising & Brand Communication
Work & Experience
Freelancing contract where I Produced published field reports and articles for BBC world news’international digital audience managing full video pipeline: filming, sound, editing, colour, effects, subtitles, and delivery to BBC's international broadcast standards. ▸ Translated and adapted complex stories between English and Kinyarwanda, ensuring accuracy and cultural resonance for diverse audience contexts.
Developed and executed digital marketing and communication initiatives to increase brand awareness and audience engagement. Managed social media content, including campaign concepts, copywriting, photography, video, and promotional materials. Grew the company’s social media following from approximately 130 to over 500 followers within one month through targeted and consistent content. Supported customer engagement and brand communication across digital platforms, including WhatsApp. Created promotional content to communicate products, offers, and key business messages to target audiences. Monitored audience engagement and adapted content strategies based on performance and audience response.
Led the development and management of Distory Rwanda’s social media presence, including the launch and growth of its Instagram and TikTok platforms. Developed content strategies and calendars aligned with brand objectives and audience interests. Produced multimedia content, including short-form videos, photography, graphics, captions, and promotional materials. Managed online community engagement and maintained consistent brand messaging across digital platforms. Contributed to the growth of the Instagram platform, generating 50 followers within the first week of launch. Collaborated on creative campaigns and storytelling initiatives designed to increase visibility, engagement, and brand awareness.
Supported media and broadcasting activities across content research, production, and communication. Assisted with gathering and preparing information for broadcast and digital content. Supported filming, editing, scripting, and other production activities. Gained practical experience working within a professional public broadcasting environment. Developed foundational skills in journalism, media communication, storytelling, and content production.
Led reproductive health and life skills education for 300+ young women and girls aged 10–24 developing trust-based, culturally sensitive health communication skills with communities including survivors of abuse. ▸ Produced all organisational communications;social media campaigns, event photography, video documentation, stakeholder reports, and donor materials maintaining YWCA Rwanda's brand and mission alignment over three years. Best Performer Award 2022.
