Jackie Umutesi

I am a Marketing and Communications professional with over seven years of experience across digital marketing, brand strategy, public relations and integrated campaign management. I began my career in Stockholm, Sweden, working in PR and communications before continuing my professional journey in Rwanda, where I have worked across diverse industries, including hospitality, lifestyle, sports and entertainment.

Throughout my career, I have developed and executed marketing strategies, managed multi-channel campaigns, led content and influencer initiatives, coordinated media relations and used digital analytics to measure campaign performance and inform strategic decisions.

I currently serve as Head of marketing Production at TORÍ, where I lead multidisciplinary teams, oversee strategic marketing and communications projects, manage stakeholder relationships and ensure campaigns deliver against business objectives. My experience combines creative storytelling, strategic planning, project leadership and data-driven marketing, with a strong interest in building brands and creating meaningful connections with consumers.