Marketing, Products & Strategic Projects Manager

Company: KT Rwanda Networks Ltd
Location: Kigali, Rwanda
Industry: Telecommunications & Digital Technology
Employment Type: Full-Time
Experience Required: 3–5 Years
Education Required: Bachelor’s Degree
Department: Marketing, Product Development & Strategic Projects

About KT Rwanda Networks Ltd (KTRN)

KT Rwanda Networks Ltd (KTRN Ltd) is a licensed telecommunications company providing advanced 4G LTE technology and digital connectivity solutions across Rwanda. The company is focused on expanding broadband access, strengthening digital infrastructure, and delivering innovative communication services that support economic and technological growth.

KTRN is currently seeking a highly motivated and experienced Marketing, Products & Strategic Projects Manager to lead digital marketing initiatives, oversee product strategy, support strategic projects, and strengthen brand visibility within Rwanda’s fast-growing telecom industry.

Professionals exploring telecommunications and marketing careers within East Africa can also review industry opportunities through marketing manager jobs in Rwanda.

Position Overview

The Marketing, Products & Strategic Projects Manager will play a critical role in driving the company’s marketing performance, product positioning, retailer support, project coordination, and market intelligence activities. The successful candidate will work closely with cross-functional teams to execute marketing campaigns, manage product strategies, support tender projects, and improve overall customer engagement.

This position requires a strategic thinker with strong analytical, communication, and project management capabilities within the telecommunications sector.

Key Responsibilities

Digital Marketing and Brand Management

• Plan and execute integrated digital marketing campaigns across social media, email marketing, and online platforms.
• Monitor campaign performance using advanced analytics tools.
• Strengthen company branding and maintain consistent messaging across all communication channels.
• Coordinate marketing promotions and digital advertising activities.
• Support brand visibility and customer engagement initiatives.

Product Management and Market Intelligence

• Conduct detailed market analysis and competitor benchmarking.
• Identify product gaps, pricing opportunities, and market trends.
• Support product positioning and product development strategies.
• Generate market intelligence reports to assist strategic business decisions.
• Analyze customer behavior and telecom market performance.

Strategic Projects and Tender Coordination

• Coordinate project proposals, tender submissions, and bidding documentation.
• Manage timelines and ensure projects meet compliance standards.
• Collaborate with internal departments to deliver strategic business initiatives.
• Support operational planning and project implementation activities.
• Monitor project performance and reporting processes.

Website and Retail Support

• Manage and update company website content and analytics.
• Support retailer engagement and improve retail sales performance.
• Provide product training and promotional guidance to retail partners.
• Develop marketing materials including banners and digital assets.
• Strengthen customer acquisition and retention strategies.

Required Qualifications

Education

• Bachelor’s Degree in Marketing, Business Administration, Business Information Technology, Information Technology, or a related field.

Experience

• 3–5 years of experience within the telecommunications industry.
• Experience in project management, product development, marketing, or retail support operations.
• Hands-on experience managing digital marketing campaigns and online branding initiatives.
• Experience preparing tenders and managing strategic projects is highly desirable.

Essential Skills and Competencies

The ideal candidate should demonstrate expertise in:

• Digital Marketing
• Project Management
• Market Analysis
• Brand Management
• Product Development
• Social Media Marketing
• Business Development
• Marketing Strategy
• Data Analytics
• Telecommunications
• Website Management
• Customer Engagement
• Retail Operations
• Strategic Planning
• Campaign Management
• Market Intelligence
• Tender Management
• Business Communication
• Product Positioning
• Cross-Functional Collaboration

These highly searched professional skills are valuable for leadership careers in telecommunications, technology, and digital business environments.

Salary and Benefits

Estimated Salary

• RWF 2,500,000 – RWF 4,800,000 per month
• Performance-based bonuses and incentives
• Annual salary review based on performance

Benefits Package

• Medical insurance coverage
• Paid annual leave
• Professional development support
• Telecommunications and internet allowances
• Career growth opportunities
• Employee wellness initiatives
• Exposure to regional telecom projects and innovations

Training and Professional Development

KTRN values innovation, continuous improvement, and employee growth.

Training opportunities may include:

• Advanced digital marketing certification programs
• Telecommunications product management training
• Leadership and management workshops
• Data analytics and business intelligence courses
• Strategic project coordination seminars
• Customer relationship management programs
• Website and digital content management training

Professionals interested in expanding their knowledge of regional telecom and business opportunities can also explore career resources through marketing manager jobs in Botswana while monitoring developments across Africa’s technology and communications sectors.

Working Environment

The successful candidate will work within a dynamic and technology-driven environment focused on innovation, collaboration, and operational excellence. The role involves close interaction with product teams, technical experts, retailers, and executive leadership while supporting high-impact telecommunications projects.

Employees are encouraged to contribute creative ideas, drive innovation, and support Rwanda’s digital transformation goals.

Career Growth Opportunities

Successful candidates may progress into positions such as:

• Senior Marketing Manager
• Product Strategy Manager
• Telecommunications Project Manager
• Head of Digital Marketing
• Commercial Operations Manager
• Brand and Communications Director
• Chief Marketing Officer (CMO)

Professionals interested in exploring broader African business and telecommunications opportunities can also review regional employment insights through marketing manager jobs in Lesotho as part of their long-term career development planning.

Why Join KT Rwanda Networks Ltd?

KT Rwanda Networks Ltd offers an exciting opportunity to contribute to Rwanda’s expanding telecommunications industry while working on innovative digital and connectivity projects. Employees benefit from professional development, exposure to advanced telecom technologies, collaborative teamwork, and opportunities to participate in strategic business transformation initiatives. This role is ideal for professionals seeking to build expertise in digital marketing, project management, market analysis, product development, and telecommunications strategy within a fast-growing and future-focused organization.